Displaying your company’s environmental responsibility is becoming increasingly important when you’re looking to hire the best candidates. In this article, Andrew Dark, from promotional specialists Custom Planet, takes a look at how you can demonstrate your green credentials at careers fairs.
With record levels of job openings available and a national skills shortage, it’s becoming even more difficult for companies in the UK to attract the best candidates. What’s more, according to a 2018 report by Cambridge University, the next generation of jobseekers are on the lookout for businesses whose priorities match their own, especially when it comes to sustainable practices.
For most companies, careers fairs are still one of the best places to engage with the next generation and communicate the values of your firm. And, if you want your green credentials to truly stand out, there’s no better way to demonstrate them than by running a sustainable stand.
Below, I’ve come up with three ways that you can show young jobseekers that you are willing to commit to eco-friendly practices. Read on to find out more
Invest in eco-friendly promotional products
There’s a reason careers fairs are always full of branded freebie products: they’re one of the best ways of getting your name out there. In fact, research by the PPAI was found that 80% of people said their impression of a company changed positively when they received a promotional item.
However, it’s worth bearing in mind that many of the typical products you find at fairs are made with plastics, which have received a lot of flak for the way they harm the environment. Thankfully, there are plenty of products available that have been produced in an eco-friendly way, and you should definitely invest in them if you want to emphasise the green credentials to potential candidates.
From bags woven from sustainable fabrics to notebooks made with recycled paper, there are a variety of options to choose from. Then, if someone asks about your brand’s commitment to the environment, you can point to the product they’re holding in their hands as a fantastic example.
Design your stand with re-usability in mind
Another way of making sure your stand is eco-friendly is by designing it with re-usability in mind, something that is particularly important if you regularly attend careers fairs. Once you have a quality set-up, you will be able to cut down on the amount of waste you end up throwing away each time.
Instead of having the materials for a single-use exhibit made up, opt for a stand that you can see yourself bringing along to future careers fairs. Choosing a more general design, without reference to a specific event or year, will allow you to set-up your stand at a later date.
A pop-up style stand is a good choice thanks to their ease of use and their flexible, modular design. They are also very lightweight and portable, with the ability to be flat packed when in transit. This can help you to reduce your carbon footprint by eliminating the need to transport bulky materials.
Re-use is a big part of environmental sustainability, and the eco-friendly design of your stand is something that you can talk about with any of the green-minded attendees who visit your exhibit.
Cut down on printed materials
At a careers fair, one of the most immediately telling signs that your company is not dedicated to a sustainable strategy is if you have reams and reams of printed materials available for people to take away. Not only is this an expensive practice to keep up at every event, but it is probably the first thing an eco-conscious candidate will judge you on.
Instead of piling up the brochures and print outs, commit to a mostly paperless system that will see most of your essential information available digitally. Almost every visitor to your stand will be in possession of a smart phone or tablet, so make use of a QR code that they can scan to access a PDF version, or have your own devices on hand to send them a copy or a download link. There are also plenty of lead capture apps that you can use to create a database of interested candidates.
If you must have some printed materials at your stand, make sure that they are printed on 100% recycled paper by a company that is committed to environmentally responsible printing.
Keep my three tips in mind at your next careers fair and you will be able to demonstrate your green credentials to the most promising candidates. Be sure to talk up your brand’s eco values and don’t be afraid to point to your stand as an example of your commitment to them.