If you’re looking to boost your online presence, then hiring a digital marketer or digital marketing agency can be a great step. So, what exactly should you be looking for from this person or company?
There are lots of great people out there, but here are some of the most important qualities you want to look for.
Understanding of the Brand
Your digital marketer needs to understand the brand and the goals of your business. Every business has its own voice, and a digital marketer should be able to tap into this with their marketing efforts.
Of course, it’s this person’s job to help take the brand forward, but first, they have to have a good feel for what the brand stands for and what it’s trying to achieve.
Understanding of the Audience
Just as important as understanding the brand is understanding your business’s audience.
When you’re running paid ads or making a post on social media, you’re not trying to reach everyone; you’re trying to reach specific people and to do this, you need to be targeted. If your digital marketer doesn’t understand the audience they’re trying to reach; then this is much more difficult.
Understanding how to reach your target audience can make all the difference to your marketing, so it’s important your digital marketer has a good feel for this.
Control Over PPC
With pay per click advertising (PPC), you pay for every click you receive from the search engines. This means it’s vitally important that the work you do with PPC is very targeted.
You don’t want to be wasting clicks on the wrong people, and this is where a strong digital marketer or ppc agency manchester such as Factory comes in. Using the data available to them, they will be able to make sure you’re getting the most bang for your buck with your advertising spend, ensuring you achieve your goals.
The technical SEO side can be a bit confusing, so it’s harder to judge your digital marketer on this. However, a massive part of SEO is creating high-quality content that people are looking for. If your digital marketer is ensuring this happens while taking care of the SEO basics, then you’re going to see results. There’s no reason any business can’t get organic clicks through SEO, so it’s all about making sure you’re producing the right content and going for the correct keywords. If your digital marketer is doing this, then you should see your website starting to rank nicely in the search engines.