If you’re looking for ways to make your business greener and reduce your carbon footprint, it may be easier than you expect. More and more businesses are experiencing the benefits of improving their sustainability. Making a better contribution to the environment can help your business in a variety of ways, from helping you attract the right talent to enabling you to cut running costs and improving your reputation. Read on to find out more about what you can do to make your company greener.
Improving attitudes amongst your team
Incentivising eco-friendly activity amongst your team is a great way to encourage them to do more for the environment. However, you need to lead by example and practice what you preach if you are to get more sceptical members of your team on board. Your team is more likely to become enthusiastic about making changes to their behaviour if they can see the difference being made, which is why it’s such a good idea to provide them with reports on the progress that you’re making.
Enhance your reputation
Improving sustainability is a great way to attract customers and investors. It can help you enhance the way that others see you and enable you to establish yourself as an environmentally friendly organisation that cares about more than just the revenue it’s generating. You are far more likely to attract investment in today’s climate if you can show that you are serious about sustainability. Sustainability can also give you a big advantage over companies that aren’t practising it, help you raise your employee satisfaction levels and help you identify new revenue sources.
Win more custom and cut running costs
Surveys suggest customers are more likely to choose you over another company offering similarly priced services if you promote health and safety, have environmentally-friendly practices and support fair labour and trade practices. Sustainability can help you build brand loyalty and can also help you save a great deal of money. For instance, eco-friendly lighting solutions can help you cut your energy consumption and therefore your bills. You could also consider investing in renewable technology that will allow you to start generating your own power. A sustainable approach to running your business can also include cutting down on waste by switching to eco-friendly plastic free packaging.
Attract the right talent
Studies suggest that over half of employees think companies need to start improving their impact on the wider world. Many employers think their employees need to change the way they carry out their day-to-day activities too in order to make a better contribution to the environment. If you can show that you’re taking sustainability seriously, you may experience much more success in both attracting and retaining the best staff who are eager to help you cut your emissions.
Creating a green initiative
By creating a detailed green strategy and implementing it into your daily operations, you can show your team that you are serious about improving your relationship with the environment. Even small steps like switching lights off when they are not in use and cutting down on paper waste can have a big impact over time. Going green doesn’t have to be as time-consuming or as expensive as you might think. In the long term, a greener approach to doing business can have an incredible impact on your business. As soon as you launch a green initiative, you can ensure sustainability is at the forefront of your employee’s minds. With almost a third of the energy being produced in the UK being wasted, changes must be made to reduce this substantially.
Make your pension green
There is also a growing demand for green pensions. These are pensions that avoid investments that are harmful to the environment. A green pension may also be described as an ethical pension that blacklists companies involved in activities that could be seen as harmful or exploitative. Offering green pensions is a great way to attract and retain the best staff who passionately care about the world around them.
From offering green pensions to your staff to cutting down on energy waste, there are many steps that you can take if you’re ready to make your business greener. Making your business greener can help you attract more long-term customers, create a better workplace culture and help you reduce financial waste at the same time.