Can a job advert still be appealing without a stated salary?
Is salary really the most important factor a candidate should consider when looking for a job? It is a thought provoking question and one that the recruitment industry is increasingly becoming aware of. A recent survey suggests that 18% of people are motivated by money over job satisfaction.
This is particularly of interest to start ups and young businesses who will ultimately match or exceed industry norms in the future but who, in the early days, are unable to offer the higher rates of pay.
It is true that for many people salary is a major consideration. After all, if you earn a certain figure, why would you jump ship for less money? Most job adverts will state a salary or rate of pay. However, those job descriptions also contain a huge amount of additional information that is often over-looked, as people scroll to the next advert if they are not happy with the rate of pay shown. As a result, job searchers may be missing out on a position that may ultimately benefit them in the long run.
Many people assume if the salary is much higher than expected then they may be under qualified, or if the salary is less than they currently earn then the job might seem like a step down and will be viewed negatively by others. But if the candidate took a moment to look at the bigger picture, they may well see that whilst they may take home less money, they could in fact be better off in the long run when they factor in company perks. It is increasingly thought that by taking the salary out of the advert, candidates will take on board more of the other information and pay attention to the other advantages of the role.
Darren Diamond, CEO at DYWAJ, a CV directory, has offered some expert points for recruiters to consider:
Job hunters want to avoid places that have weak management, poor communication or staff who struggle to enjoy their role. If a job description mentions a relaxed culture, employee focused communications and reads in a positive and inviting manner, then you’ll attract candidates. A prospective employee can get a real idea of what to expect if this is stated in an advert.
Lack of promotion or progression is one of the main reasons for leaving a job. An advert may mention career enhancement and working towards a senior role, which instantly shows that they have a culture of career progression. Other adverts may offer study options to gain professional qualifications, the cost of which alone could out-way any shortfall in salary and ultimately lead to a higher wage within a more senior role.
Company perks and benefits
This is where the hidden benefits are really found, such as subsidised travel loans, health insurance, gym membership and of course, the right experience. Other advantages may be dress down Fridays, free pizza days or an additional day off on your birthday, all adding to a rewarding experience. Sales companies in particular offer treats such as holidays or company group trips as a thank you to their staff. A free holiday with no cost, who could resist that temptation?
After salary, location is often the second most important criteria. There may be childcare to factor in or the commute time. For non-drivers, companies located on out of town business parks can be difficult to reach. That said, they often offer free parking in more easily accessed areas. This is an important consideration and should be stated in a job advert. Giving a vague description, such as London or the South East will put candidates off.
Larger companies are increasingly offering on-site or subsidised child care to help retain staff members, so the employee saves time and money and the employer retains experienced staff. With monthly nursery fees equivalent to a mortgage, this point should not be underestimated.
If you’re a recruiter looking to hire, visit www.dywaj.co.uk