International Gaming Brands Launch New Equality Measures

Here in 2019, there are still several industries that distinctly lack when it comes to diversity in the workforce and real gender equality. Although progress has come across the board, for whatever the reasons, there are still some industries — like those related to technology and science — that have a higher number of male employees than female. One of those industries that has traditionally been male-dominated is the gambling industry, both online and offline.

Throughout the years, women have been able to breakthrough and take leadership positions in organisations and at the card and gaming tables, but the balance has been far from equal. Recently, however, several brands and organisations have stepped up and put into place some interesting measures and initiatives that will tackle the problem of gender inequality in iGaming and gambling in general.

Throughout the years, women have been able to breakthrough and take leadership positions in organisations and at the card and gaming tables, but the balance has been far from equal. Recently, however, several brands and organisations have stepped up and put into place some interesting measures and initiatives that will tackle the problem of gender inequality in iGaming and gambling in general.

Paving the Way in Scandinavia

Even in today’s changing landscape, it’s a rare event when an organisation states that it wants 50/50 gender parity across its entire business, but that’s what iGaming software developer NetEnt has done. After revamping its equal opportunities policy, the Sweden-based company has committed to achieving 50/50 equality by 2020 and will provide ‘opportunities to all regardless of sex, gender, age, sexual orientation or disability’. 

The ECA Scholarship for Female Leaders of the Future

Now, in its second year, a pioneering scholarship in the USA aims to find and develop the female iGaming leaders of the future.Headed up by the European Casino Association (ECA), the Association of Gaming Equipment Manufacturers (AGEM) and Clarion Gaming, this annual scholarship goes to one candidate, enabling them to attend the University of Las Vegas and University of Nevada’s Executive Development Program (EDP). The EDP is one of the most prestigious leadership development programmes available in the iGaming industry, but it’s also one mostly attended by male executives. This scholarship will provide a female executive with tuition fees, accommodations and travel expenses.

Women in Racing

Also, in its second year is the British initiative Women in Racing’s (WiR) annual mentoring event, which aims to ‘help skilled and hard-working women to develop their career within the sport’ and horse racing industry. The event, which took place at the All Bright Mayfair early in July,connected participants with experienced leaders like Dena Arstall (Founder of Ad Libitum), Suzanne Homewood (Enterprise Sales Director of Samsung) and Lynn Tomkins (Chair of Skills 4 UK Ltd.), who provided advice and a panel discussion. Although the organisation is still in its early stages, WiR currently runs 33 mentoring partnerships, with a further four new mentors set to become involved following the Mayfair event.

An Increased Presence in the Online Gaming Rooms

Women aren’t only having an impact inside the industry, as an increasing number of female players have signed up with online casinos. In fact, their combined spending power and brand loyalty have prompted many of the leading online poker platforms and casinos to diversify their services, offering female-friendly games and even creating dedicated poker and casino gaming rooms online. The way in which women play online casino games, spending a longer time playing smaller wager games, means that they make more frequent deposits than male customers do. They are also more loyal to the platforms they sign up to, often spending months after making their initial deposit playing in one casino.

Author: Editorial Team

Share This Post On