Perkbox unboxes: UK Google searches for sports jobs nearly twice as high as office and hospital jobs

Perkbox, Europe’s fastest growing employee engagement  platform has today partnered with SEMrush, the online marketing suite, to examine the trends in industry jobs according to online searches. The findings represent figures from July 2017-June 2018 in the UK only.

The sector with the most interest according to online searches is the arts. ‘Arts jobs’ are searched an average of 44,900 times/monthly every year. ‘Environmental jobs’ and ‘governmental jobs’ follow with 18,820 and 18,360 average monthly searches respectively.

Finally, and perhaps most surprisingly, with sport constantly grabbing headlines in the media and the huge success of global events like the Olympics, rugby and football World Cup, ‘sports jobs’ seem to becoming more popular in the UK. They now rank third highest with 12,120 average monthly searches.


Office jobs’ on the other hand, don’t appear within the top five at all. They rank in the bottom three with an average of 9000 monthly searches.

See the full top 10 list, below:

Top Searches for jobs by fields
Arts 44900
Environmental 18820
Government 18360
Sports 12120
IT 8240
Construction 9400
Sales 6860
Office 9000
Hospital 6810
Psychology 5450

Chieu Cao, Co-founder and CMO at Perkbox says:

Finding the job you love is often a bit of a journey. From my experience most people like their job, tolerate it, but a minority love it. The truth is it can be a process of learning about yourself and the world of work before you find something that is right for you.

I’m a big believer that if you’re not good at your job, it’s because you just haven’t found the one that’s right for you. For this reason, the results of this top ten list makes me hopeful, it highlights the diversity of demand in the UK and with that, how we’re breaking taboos around certain more traditional jobs being better than others”.


Olga Andrienko, Head of Global Marketing at SEMrush says:

“Search can be an excellent indicator of people’s preferences and interests. Some very common fields of work such as office jobs are not particular sought after by employees. HR departments in those fields might want to take measures to keep them attractive in the future.”



Author: Editorial Team

Share This Post On