AXA PPP healthcare is reigniting Flying Start – workplace wing of ukactive’s National Fitness Day campaign.
Last year’s inaugural campaign saw over 80 companies start National Fitness Day with a Flying Start. Now in its second year, the healthcare company is calling on even more employers of all shapes and sizes to bring some movement to their employees’ mornings by pushing back the start of the working day by an hour on Wednesday 26th September 2018 – National Fitness Day – to allow them to get physically active, in turn driving productivity.
According to independent research from AXA,* business leaders agree that exercise has a positive effect on employees’ productivity by improving their motivation (78 per cent) and on their ability to handle stress (82 per cent).
And employees who exercise before going to work concur.**
- Nearly 7 out of 10 (69%) say it makes them feel more productive.
- Nearly three quarters (74%) say it improves their concentration and focus
- 45% say they feel the benefits in the morning
- And for 39% the benefits last all day
National Fitness Day is an annual campaign that celebrates the fun of fitness and physical activity, while highlighting the benefits leading an active lifestyle can have on our overall health. A huge range of free activities will take place across the UK, from yoga and Pilates classes, to treadmill challenges, high-street HIIT classes, dance-offs and walks. The day aims to engage people from all backgrounds, from the inactive to the already active, from the home to the high street, the office to the gym.
To help employers take part, AXA PPP healthcare has created a Flying Start microsite where they can sign up to free-to-download resources, including
- Flying Start Factsheet – Why get the day off to a Flying Start?
- Flying Start Guidebook – Getting National Fitness Day off to a flyer
- poster templates
- wording and images for email promotions and
- images for social media posts to promote their involvement
There’s also a two-page guide for managers to help them promote physical activity in their organisations.
To build momentum in the run up to National Fitness Day, employers will get regular emails with additional inspiration and resources, including
- links to free digital workouts with fitness champions Shona Vertue and Les Mills
- free 3-day PureGym passes to use in the week of National Fitness Day
- links to 20,000 free events happening throughout the UK that they can join on National Fitness Day, courtesy of ukactive’s members and partners
“Flying Start is a simple campaign with a simple message – being physically active is good for us. It’s good for our physical and mental health. And it’s good for business.* So, for this one day let’s give it some focus. Whether it’s using the first hour of the working day to walk the dog, join a dance class or roller-blade to work, taking time to do something a little bit different may be just the spur we need to commit ourselves to making changes for the better. Flying Start is a great way for employers to highlight and encourage employees to live healthier, more active, lives. In fact, it’s such a good idea, we’ve extended our support for National Fitness Day for another three years.” [Chris Horlick, Distribution Director for AXA PPP healthcare]