Twitter for business: tips for success

Is your brand’s Twitter follower count dwindling and you have no idea how to change that? Do you have a small business and are looking for a cheaper, more effective alternative to traditional advertising?

One social media platform that has really proven itself to be incredibly effective when it comes to marketing is Twitter. With massive corporations such as Starbucks entering the scene and hundreds, if not thousands of new businesses popping up left, right and centre, there is definitely an abundance of businesses that have seen the potential that comes from marketing on Twitter.

Just having a regular old Twitter account, however, isn’t actually enough to get your business up and running if you don’t take the time and effort to post regularly or engage with other users on the app. If you want to succeed on Twitter, there are things you should be doing. Here are a few tips to help out with that.

It’s not just for advertising

When advertising traditionally, one might exclusively promote their products or services alone and not have anything to go along with it. It can be tempting to do just that when advertising on Twitter as it is what most people are familiar with and how people understand advertising, however, this should be the case when it comes to Twitter. It is important to keep up with the social and entertainment factor of the platform by also posting pictures, memes, videos, and quotes that fall in line with your brand but don’t necessarily promote anything. This will keep followers engaged and entertained.

If you think your content is great but you are still struggling to gain followers, it might just be that you aren’t fully optimizing the tools offered to you. Twesocial can help with that. Twesocial is an organic twitter marketing service that allows to you handle the content side of things while they do everything else, from posting at appropriate times, engaging with real Twitter followers, choosing the best hashtags, and ultimately giving your account the best shot at growing organically.

Optimize your profile

You profile is one of the most important aspects of your account. If your profile is not done to the best of your ability, then it doesn’t matter what content you post as it will still be overlooked. When it comes to optimizing your profile the first place to start is with a username. This username should be simple and easy to read while also either the same or almost the same as you’re actual brands name in order to avoid any confusion.

Next come the profile picture and banner. These are crucial when it comes to the presentation of your brand. You don’t want people to see something that doesn’t really suit your brand or that you can’t offer to customers.

Lastly comes the bio. In your bio you want to ensure to include your business location as well as a direct link to your website. This will make life so much easier for any potential customer.

Have a voice

Posting random images and pictures to your account just because you like them or think they are funny won’t necessarily do you any good. It is in your best interest to make sure the content you post is still in-line with what your brand has to offer as this will enable it to resonate with your target or niche audience. Create a style for your Twitter so that it’s not so disjointed and suits the tone of your business.

Engage with Twitter chats

Twitter chats are ultimately all about engaging with people in order to expose your brand to like-minded potential clients looking for a longer lasting connection. This can be done through replying and following new people and then keeping a relationship going. Twitter typically happen in the comment section of tweet, so if you can’t find a tweet that is suited to your brand, try creating your own one with a thought provoking question and a popular, but relatable, hashtag. This will allow users, interested in your niche service, to engage with your brand through a chat and will also allow for your brand to reach a larger audience by making connections.

Twitter chats are ultimately all about engaging with people in order to expose your brand to like-minded potential clients looking for a longer lasting connection. This can be done through replying and following new people and then keeping a relationship going. Twitter typically happen in the comment section of tweet, so if you can’t find a tweet that is suited to your brand, try creating your own one with a thought provoking question and a popular, but relatable, hashtag. This will allow users, interested in your niche service, to engage with your brand through a chat and will also allow for your brand to reach a larger audience by making connections.

Author: Editorial Team

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