Keyword research is an important facet of SEO. It isn’t just about search volumes and neither is it only about knowing how traffic moves. Rather, keyword research is crucial to understand what potential customers are searching for and staying ahead of the curve. Ultimately, this translates to increased organic traffic and revenues.
Keyword research isn’t just important when you are launching a new website, online product, or blog. You can use keyword research to revamp your web strategies on a daily or even weekly, as opposed to a limited number of times per month or year. The primary focus when implementing keywords should always be the user and not the search engine.
Keyword research is quite an important facet of on-page SEO, aside from other tactics like using authoritative links. Here are 6 key reasons why consistent keyword research is important for any web marketer.
- Rank Highly on Google and Other Search Engines
Google is focused on providing users with the content (and the answers) that they desire simply and efficiently. Jamming too many and unnecessary keywords in your copy will do you more justice than harm. With judicious and smart use of keywords in the text sections, titles, and headers, you can rank highly on Google SERPs without unnecessary keyword stuffing.
The primary focus as you write your copy should be to provide a pleasant user experience. More importantly, your content should be relevant to searches, otherwise keyword input will be of little value. Google ranks mainly for the satisfaction of user intent; therefore you should keep this in mind even as you research keywords.
- Understanding Trends in the Market
Every web marketer wants to know what people intend with their searches. Search intent is crucial when doing keyword research and keywords can tell you a lot about what people want versus what they type in.
Consistently doing keyword research means that your marketing won’t be slack with regards to responding to user needs. At the same time, a tool such as Ahrefs can help you to easily find content that is performing well. Ahrefs can for example show what content has been published for a specific keyword and how that particular keyword is performing on the SERPs.
- Understand the Competition’s Strategy
Competition on the webpage and in the SEO sphere, in general, isn’t just about keywords. Rather, it is a combination of strategies such as link building, domain authority, and on-page markup. However, in the process of doing keyword research using tools such as Ahrefs and KWFinder, you’ll learn more about the competition’s strategies.
A tool such as Ahrefs automatically lets you see what the competition is up to; competition you might not even have known existed. This is a much smoother option than having to visit and research each page individually.
- Get Great Ideas for New Content or Revamp Existing Content
Usually, content creators and copywriters might not have all the content that they need when they need it. For example, having a weekly blog with little to no content may lead to your website completely falling off Google’s radar. Building authority once you fall off might prove quite difficult.
With keyword research, you can get new ideas for your content, or you might simply use new keywords to revamp your content and retarget it. Repurposing content plainly might get you on the wrong side of Google’s search AI. However, content can be repurposed and retargeted in a smarter way that avoids any penalties from Google.
One key thing to note about repurposed content is that it should be evergreen, meaning that it should always be relevant and valuable to search intent. Generating content isn’t easy; generating content consistently is even harder.
A professional essay writing service is a great way to ensure that you never run out of content. An essay writer or copywriter can assist you to create unique content regularly as you focus on optimizing the content for SEO.
- Optimize Your Site Pages for Specific Content
Keyword research should be done at every stage of putting up a new site and content. It should be performed at the inception of creating the website or blog page, and subsequently when refreshing content. Copywriting for specific web sections such as landing pages and FAQ sections is guided by specific keywords.
Keywords will affect every section of your webpage, from the Titles and Meta Descriptions to subsequent headers and any data shared. This effectively produces a website that is optimized for the user experience. You can also provide users with exactly what they might be searching for.
- Repurposing Your Content for Various Media
Let’s say you have a blog, a YouTube channel, and social media pages. You want to unify the content delivery across these various media. The effectiveness of certain keywords on a platform like YouTube or Facebook may be quite different from their effectiveness on, say SlideShare or Pinterest. Likewise, keyword usage on blog posts may be quite different from that on industry articles and tutorials.
Doing keyword research for all of these platforms means that you’ll know the intended search purpose for audiences on these various platforms for these keywords. Thus, you’ll be able to tailor your content specifically for each platform while retaining the essence of the copy for these various platforms.
- Providing Direct Solutions to Customer Queries
It has been mentioned how keywords should directly correspond to search intent. With efficient and strategic use of keywords (such as within meta-titles and meta-descriptions) users can immediately find solutions for queries. With the strategic use of keywords and content that is clear enough, the SERP can display optimized search results with your keywords directly on the search bar.
Conclusion | Keyword Research Works!
Effective keyword research leads to increased traffic and sales conversions. Understanding the nature of keywords, i.e. whether transactional, informational, or navigational, will help you understand and master search intent. This ultimately makes you an authority in your niche and increases conversions and sales. In short, keyword hacks do work if implemented effectively.