How Can Businesses Improve Digital Experience Monitoring?

Digital Experience Monitoring, or DEM, analyses the effectiveness of an organisation’s applications and services. This combines Application Performance Monitoring, which evaluates how well an application performs, and End User Experience Monitoring, which is the client’s behaviour when they use these services.

For a company, monitoring applications and services allows them to identify any performance issues, looking for ways to improve processes. With this in mind, can visual traceroutes help businesses discover performance issues even earlier?

Why Is DEM Important?

With the popularity of going digital, keeping a business functioning as efficiently as possible has never been so important. By making sure the backend is working as efficiently and effectively as possible, you can ensure that the business runs smoothly, offering a consistent customer journey.

However, businesses generally have several teams working on different areas, from managing the website to app development, which is where DEM comes in. As a real-time tool that ensures your company and website run smoothly, you can make sure that any disruptions to the user experience are fixed within a reasonable timeframe.

There are several benefits that DEM can have on your business, such as:

  • Offering a user-centric view of what’s happening when applications and services are being used.
  • Identifying which problems are more beneficial to fix.
  • Finding out and isolating any problems affecting service performance.
  • Streamlining your digital processes.

Source: Pixabay

Problems with DEM

Generally, DEM has a positive effect on a company, but it can face challenges when it comes to delivering the best user experience. The various different operating systems can lead to a logistical nightmare, such as using an app on an Android smartphone compared to using the same service on a MacBook. A computer or laptop has more capabilities than a smartphone, which could also put the person more at risk of facing disruptions to their work, especially with the increase in people working from home and relying on their technology more.

How Do Traceroutes Fit In?

With remote working becoming more and more common, people are expecting the internet to run smoother than ever, with businesses expected to provide stellar service and exceptional user experiences with as little disruption as possible. However, with so many remote locations that need maintaining, IT technicians could end up flying blind, with limited visibility and control over the apps and services that are being accessed. By streamlining and automating digital processes with minimal impact on the user experience, companies can operate more effectively, and this is where visual traceroutes can help.

Source: Pixabay

A visual traceroute shows the path that data takes to reach a specific destination, by identifying IP addresses along the way to the network address, similar to how you can check a family member’s location using Google Maps. Visual Traceroutes can give IT technicians the eyes that they were lacking by simply using DEM technology. You can easily and quickly identify any problem areas that can negatively influence the customer’s experience.


Digital Experience Monitoring technology has shown that it is crucial for helping businesses function as efficiently as possible. However, there are limitations, mostly due to different operating systems having different requirements. But by using a visual traceroute, you can ensure users stay connected to the apps and services they need.

Author: Editorial Team

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