How often do you apologise in your work day?

British workers are renowned for their overuse of apologies, with the word “sorry” firmly established as a staple of English phraseology in the workplace, according to new research.

A survey of 1,001 British workers carried out by, the UK’s leading online florist, has revealed that the average worker now says “sorry” as many as 8 in a single day, and the most apologetic 10% of employees claim to apologise more than 18 times a day.

When quizzed on the things workers say “sorry” for most, 78% said they apologise for being late, 63% said sorry for missing a call, and 51% said they apologise after accidentally bumping into someone.

The habit of apologising is so ingrained into British culture that more than 1 in 4 people (26%) claim to have previously apologised to an inanimate object, after mistakenly bumping into it.

Due to the overuse of everyday apologies in the UK workplace, a huge 80% of workers feel the word “sorry” carries little value, and as such we need to work harder to communicate a sincere apology when it’s due.

73% of those surveyed said receiving a bouquet of flowers with an apology would help it feel more genuine.

65% said a hand-written card would add more weight to the apology and a further 1 in 2 (49%) said that gifting chocolates was a great way of conveying sincerity.

Lucia Polla, Marketing Manager at, comments: “Considering how often British workers use the word “sorry”, it’s amazing how many people struggle to communicate a genuine apology where it counts.

“Putting your hands up and admitting fault is one of the hardest things anyone has to do because from a young age we’re conditioned to want to get things right. But everyone makes mistakes from time to time and owning up and expressing a heartfelt apology can not only put the mind at rest, it can actually strengthen relationships in the workplace too.

“Gifting flowers is a great way of going the extra mile to show someone you care and want to right a wrong. Apology flowers are so popular that we actually have a section of the website dedicated to them, and it’s no surprise that a dozen red roses are the bestseller.”

Top 5 gifts to say sorry:

  1. Flowers – 73%
  2. A handwritten card – 65%
  3. Chocolates – 49%
  4. Wine – 33%
  5. Jewellery – 19%

To find out more about Serenata Flowers, please visit:

Author: Editorial Team

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