Is it finally time to ditch the voicemail?
The latest Ofcom figures1 show that the number of voice calls made on mobile phones fell for the first time ever in 2017 (1.7%). But, what do these figures mean for the humble voicemail? New data from online smart phone retailer, e2save, suggest voicemails could soon become a thing of the past.
In new research, e2save delved into people’s attitudes towards voice calls2 and found that just a fifth (20%) of people will leave a voicemail if someone is unable to take their call.
Age provided some interesting insight, with 45-54 (55%) and 55-64-year-olds (53%) expressing they always leave a voicemail if they desperately need someone to call them back. However, one in three 18-24 (30%) and one in five 25-34-year olds (18%), admit they never leave a voicemail.
When it comes to receiving voicemails, almost a third of people (29%) say they immediately listen to them, whilst nearly one in ten (9%) don’t.
Those aged 65 and over are most likely to instantly listen to voicemails (34%),compared to two-fifths (40%) of 18-24-year olds who say it takes them a longtime to get around to listening to a voicemail, despite checking their phones on average once every 12 minutes4.
According to the research, the top five things that put people off leaving a voicemail are:
1. They don’t like receiving them themselves therefore they won’t leave one for other people (22%)
2. They’re scared they’ll make a mistake or forget what to say when speaking that can’t be deleted (21%)
3. They don’t think the person will listen to it (17%)
4. They don’t like the sound of their own voice (17%)
They find speaking when no one is listening at the other end embarrassing (15%)
On the other hand, the top five things that annoy people most about receiving a voicemail are:
1. They don’t understand why the person can’t just drop them a text (29%)
2. They worry that the message will be bad news (22%)
3. It’s too much effort to get the details from the message and then have to call them back (17%)
4. They find it long-winded having to log-in and listen to all the automated prompts (15%)
5. They find it hard to remember what the person has said once they put down the phone (14%)
Considering the research, it seems there is a real ‘for’ and ‘against’ split on this topic.
Lucy, a 41-year-old from Leeds, says: “I love a voicemail! Always surprised how many people don’t even provide the option for people to leave one” and Yvette, a 63-year-old from London, says: “I love leaving voicemails!”
On the other hand, Alex, a 19-year-old from Lime house claims he “literally loathes them” and Beccy, a 24-year-old from Manchester, says: “I absolutely hate them,only leave them for work if I absolutely have to, and never listen to those left for me either, it’s easier to just call someone back.”
Commenting on the findings, Joe Linnington, mobile expert at e2save, says:
“With many of us leading such busy lives and a continuous rise in messaging apps,maybe contacting someone via text is the easiest way to get hold of them and bag a response? It’s certainly the best way to get hold of me!”
To read more, head to: https://www.e2save.com/community/time-to-ditch-the-voicemail/