by Ofir Paldi, Founder & CEO of Shamaym
The year 2020 brought with it many challenges on the international level – the world dealt with quarantines, social distancing and remote workers. In order to battle COVID-19, all of these measures were enacted to keep people physically safe and healthy. However, the challenge that it poses to businesses is how do they maintain a culture of positivity and cohesiveness when employees are scattered across the globe in various homes and with unique situations?
Communication is also a paramount concern. How do business and managers stay in constant communication with employees when casual interactions in the office have been eliminated? How can employers keep their employees focused, encouraged, and goal-oriented when they are working from home and perhaps juggling child-care or elder-care as well?
Additionally, many businesses have had to pivot on their product and service offerings since COVID-19 brought new demands from customers – with a new reality came new needs. So in addition to managing a new remote work environment, employers also have to update their teams on the new products and services and new internal/external process that go along with that. This has been a tough year for corporate leaders but one that has demanded growth, change, and flexibility from everyone on the corporate chain.
One ongoing question that corporate leaders have been asking is how much longer will this “new normal be? Will we go back to the way things were or will companies now be riding the waves of constant, rapid changes and need to build their internal infrastructure to accommodate these fluid movements?
To rise to the new challenges of 2020, executives have been turning to technology to facilitate a sense of learning and growth throughout the corporation. Continuous Performance Management (CPM) platforms have taken center stage in the past by setting KPIs, acting as a platform for yearly performance reviews, and reflection. However, the CPM model has evolved to an AI-based platform that can predict what an employee needs like notes before a meeting and can act as an “assistant” to an employee – understanding what they need and when they need it. The AI CPM model sets goals that can be constantly evaluated by both the manager and employee and creates a constant feedback loop ensuring that both parties are on the same page, at all times.
This feedback loop is designed to create a positive work environment where employees are encouraged to achieve high-level performance with achievable goals, actionable insights on how to get there, and ultimately success when results are realized. Team members are prompted to share “lessons learned” across the organization so that others can learn from them – it creates a culture where accountability and transparency are valued and embraced. Creating a process that is positive, honest, and flexible creates results that are realized and surmountable.
At a time where employees are isolated from each other, CPMs provide the constant and positive communication that keeps a workforce focused on their goals and create a clear path to get there. As external demands change and expectations shift, a culture that can flow with the new reality of 2020 is crucial for business to survive and thrive in unusual times.