There are plenty of reasons why staff uniforms are great for businesses across the world. A uniform doesn’t necessarily have to be branded with a company logo and signature colour palette. Sometimes a uniform can be as simple as a t-shirt and trousers. A uniform can tie a business together and help customers identify employees.
Uniforms are particularly important in the hospitality and entertainment industry. Customers can spot them in a crowd and ask for assistance with their order in the restaurant, bar or event venue. Uniforms are also essential for manufacturing businesses and help employees stand out again visitors in the workplace.
Staff uniforms are used for safety, practicality and a push in team spirit. Here are a few reasons why your company needs to introduce uniforms this year.
Staff uniforms are designed to look professional. Without a standard uniform, your company dress code can be interpreted differently and result in some interesting clothing choices. Keep your office smart and professional with a standard uniform. For example, your office uniform could be dark trousers and a white shirt.
Formal dress codes are dying out in the business industry, and informal clothing is introduced. Encourage your team to look polished and professional in a standard work uniform.
Designed to fit the job
Some uniforms have a more practical purpose and are designed for a specific role. For example, kitchen staff need aprons for hygiene purposes and security staff wear high visibility jackets. Nurses and doctors in hospitals wear scrubs making them visible to those who visit.
Pushes team spirit
A uniform can help to tie your team together and emphasise the team spirit in your office. Employees can wear your brand name with pride and feel like they are a part of the business. A uniform might be just what your team needs after a year of remote working and furlough periods. A uniform can unite employees and encourage them to build professional relationships with different colleagues.
Promotes your company
In the hospitality industry, a uniform is particularly important for promoting your brand and investors. Uniforms can be used to advertise your business success and remind customers of your brand identity. For example, your employees could wear a black t-shirt with your logo on the front and an investor’s branding on the back in a bar environment. When staff are travelling to and from work, the uniform will advertise your company. Your branding will be exposed to more people and hopefully lead to an increase in customers.
Alternatively, customer service assistants often wear the brand’s clothing instead of the company logo or name in the retail industry. The assistants model the clothing while working in the store and show how to style different pieces. Even subtle uniforms can make a big impact on customers.
Find a uniform that works for your company and your long-term goals.