Starbucks honoured by HRH The Princess Royal for using training to boost business growth

Starbucks is celebrating after being commended for its commitment to training and skills development by Her Royal Highness The Princess Royal at a ceremony at St James’s Palace in London.

The business was one of 33 organisations honoured with a Princess Royal Training Award for creating lasting impact by successfully linking their skills development needs to business performance. The Awards recipients, including prestigious car manufacturers, healthcare organisations and charities, all demonstrated that training can make a significant impact on productivity and business success.

The Assessors were particularly impressed by Starbucks Apprenticeship programme which was the first of its kind for Starbucks globally. The programme, which launched in the UK in Spring 2012, has to date provided over 1,200 young people a start on the ladder of a retail management career and the opportunity to build the transferable skills needed to further their careers.

With almost half of Starbucks partners under the age of 25, the apprenticeship programme is an integral part of the company’s community schemes to attract young people to their business. The Assessors also noted the impact the programme has had on boosting employee retention – a key challenge in the sector. Overall, over 20% of Starbucks graduated apprentices have received a promotion with more than 20 graduated apprentices now in charge of their own stores.

The Princess Royal Training Awards were delivered for the first time this year by the City & Guilds Group. Each of the 110 applications was assessed against three Hallmarks of Excellence and the Princess Royal Training Awards Commission, which comprised HRH The Princess Royal and ten leading figures in the business and learning & development community.

Commenting on the award, Lisa Robbins, Director of Partner Resources for Starbucks EMEA said:

“We are so delighted to be awarded a Princess Royal Training Award for our UK Apprenticeship programme. The assessment process was rigorous, yet rewarding as the PRTA assessment team really took the time to understand our business as well as the value our apprenticeships have brought. At Starbucks over 50% of our employees are aged under 25 years and our apprenticeship programme has helped us to offer them a genuine alternative to academic study and a real path to a retail career. We are very proud of the programme which goes from strength to strength. We will continue to invest in apprenticeships and our wider youth employability and skills programmes.”

City & Guilds Group Chief Executive, Chris Jones added:

“All of the successful organisations deserve enormous praise. I hope these Awards have shone a light on how important it is for businesses to invest in training to boost their productivity, address skills gaps and develop their leaders.  This has never mattered more than in today’s uncertain economy. I hope this year’s recipients inspire other organisations to share their experiences, and put forward their training and development success stories.”

The awards are open for pre-registration at and applications will be accepted from 3 January 2017.

To read The Princess Royal’s foreword to the City & Guilds Group Commissioners’ Report, please see

Author: Editorial Team

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